Optus wanted to lead the Samsung Galaxy Z Series launch with a campaign of its own rather than adapted global assets. The job was to sell the enhanced experience of the larger foldable display.
BRX built a cinematic world that unfolds from the device. As the Z Fold opens a football match bursts from the screen, powered by AI-generated environments, 3D modelling and compositing. It gave Optus a launch that stood out across social and digital and put sales 23% ahead of the year before.
