Recover Boost is a new add-on that gives eligible health members a $10,000 cash benefit after a covered accident or critical illness. It's valuable but complicated, so Medibank needed a campaign that explained what it does, why it matters and how it fits with existing cover.
BRX built a creative platform that turned a complex message into a simple one. Backed by hero imagery and a flexible visual system, it rolled out across social, video, website and eDM. Medibank hit the market with a clear launch that gave members the confidence to consider adding Recover Boost to their cover.
