Australia Post's 2025 Christmas campaign had seven products to sell and one season to win. It needed a small creative suite to scale into 282 assets without losing brand consistency, craft or speed.
BRX built a single production system powered by AI and automation, covering on-brand creative, image adaptation, 3D and messaging variations. It turned out multiple stories and executions fast and freed the team to focus on craft. Everything was delivered in just 10 days, putting Australia Post ahead of the season with a 47% year-on-year cost saving.
Droga5 were the partner for some asset creation.
47%
year-on-year cost saving
