Medibank wanted to bring its brand-led Pet Insurance platform 'Pet-ential' to life in a way that moved people to act. That meant showing pets as imaginative adventurers while still making the case to protect them.
BRX used AI-generated video to build hero cat and dog executions with shorter cutdowns and adaptable formats for social and digital. It gave Medibank a foothold in AI creative while staying true to its brand and Fun Biology design system. The work drove awareness, consideration and more Pet Insurance quotes.
