Young adults aren't exactly lining up for private health insurance. Medibank wanted to win the attention of 18- to 30-year-olds who don't see the value. The message was simple. Accident Cover Boost gives Gold level benefits after an accident to any Medibank member with hospital cover. It doesn't matter what level they're on.
BRX built an acquisition campaign around that peace of mind and put it where young adults already are. It ran across social, online video, display, native and landing pages, giving Medibank a head start with the next generation of hospital cover members.
